6/24/2023 0 Comments Real men of genius![]() The ads were created in partnership with DDB-Chicago. ![]() The "Real Men of Genius" radio campaign began in 2000 and has earned more than 100 advertising awards, including the Grand Prix at Cannes last year, the Bronze Lions at the 20 International Advertising Festival at Cannes, ADDYs, Clios, The Radio-Mercury Awards, and a Grand Clio in 2003. awards is one thing, but to have our American sensibilities and humor continually awarded on the top global stage - Cannes - is an amazing honor." ![]() "Winning the Grand Prix at Cannes again today is a true testament to the strength of the 7-year-old campaign and the talented writers who have continued to step in and make the ads fresh and interesting," said Mark Gross, SVP/Group Creative Director at DDB Chicago and a Radio Jurist at Cannes last year. ![]() The Grand Prix recognizes Bud Light "Real Men of Genius" advertisements that were created by DDB Chicago such as "Mr. "Not only have these ads received more than 100 awards, but beer drinkers continue to tell us they love the Bud Light Real Men of Genius." "It's a great honor to have the Real Men of Genius chosen again as the world's best radio campaign," said Marlene Coulis, vice president, Brand Management, Anheuser-Busch. This is the second consecutive year the popular radio campaign has won the coveted advertising award. LOUIS (June 21, 2006) - Bud Light's humorous "Real Men of Genius" campaign captured the world's most prestigious advertising award, the Grand Prix for Radio, at the 53rd Annual International Advertising Festival announced Tuesday night in Cannes, France.
0 Comments
Leave a Reply. |